Social Media


Of all the different social media, the one most useful for job hunting is LinkedIn.  Bar none.  Facebook is about cute cat videos or babies laughing funny.  But if you’re serious about your career and your business, use LinkedIn.

Easier said than done.  What is the most effectively way to design your LinkedIn page? Great question. Lots of answers too.  But make it simple.  LinkedIn is not the end-all, be-all.  Think about it.  A prospect reads your cover letter, reads your resume, reads hopefully a Thank-you letter.  These documents, though important in securing you a contact to interview, do not replace your actual work, your products or your service. That’s essentially what you want–you want your work on display.  If it’s on display, it means you’re proud of it.  And generally speaking, if you’re proud of your work it means you feel good about it because it is good, perhaps your best work that you’ve done so far. Then after reading your resume and cover letter, which do say something about your communication style, your prospect or hiring manager if they’re on the fence about you might slide over to Facebook to get a glimpse of who you are and what’s important to you.  Ditto with LinkedIn.

The key is to have the perfect LinkedIn page.  This page contains the work history in your field. Remember, in print you’re always marketing.  Unless you’re writing to your dear aunt Sylvia or a heartfelt card to your wife.  Poetry is marketing.  It is a language best suited for certain audiences and sentiments and intelligence.


Posted on Monday, January 2, 2017
Start with a LinkedIn profile that describes your current role and past roles/accomplishments. You can set it as searchable by recruiters. You don’t have to link to people in your company. You don’t have to reveal everything about your career to the entire LinkedIn community. Bob Bly and others have written short books and articles about how to maximize LinkedIn.  It’s called LinkedIn Marketing Magic Gold and it’s automated.  Here is another LinkedIn product of his for $40.

If you go for it, don’t be lured by the Facebook feed-like side of LinkedIn where people post all sorts of articles that have little to nothing to do with their career…or yours. There are 4 general categories of stuff people post on that side of the site:

1) I LOVE DIVERSITY! !!! !!!!!!!! !!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

2) Happy kittens and puppies/God Bless the USA/I like or support this here charity AND SO SHOULD YOU!!! !!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!!!!

3) Fun/funny pictures – e.g., “In two words, caption this here picture of a back-hoe sitting all by itself in 6 ft. of surf.”

4) “Hey, look at me everybody; I like reading and sharing really ‘businessy’ articles that whisper, loudly, my eagerness to get really ‘businessy’ [promoted] in my organization or perhaps your organization!”

Focus instead on the user group side of LinkedIn – LinkedIn Groups – that cater to your particular niche, the software said niche relies upon, how to communicate meaningful information to bosses, peers and clients, etc. Lots of good information exchanges take place there and several recruiters monitor those discussions.

Bruce Bixler’s site for its LinkedIn Tips has come highly recommended.

Posted on Tuesday, July 11, 2017
If you’re going to go this route, then you should do it all the way.  Create the best LinkedIn page.  This list has some good suggestions.  I do think that the key to any page of resume is to position yourself as a problem-solver in a very specific area or niche.