Tom Woods emails:
You have no interest in leaving your career. Maybe you want some extra income here and there, which is why you’re on my list, but you want to stick with your career. If so, this advice is for you.
And I mean you, specifically. The person reading this right now.
Gary North is a multimillionaire and an expert when it comes to business and positioning. And he says: get career insurance.
What is it?
North writes: “It involves building a reputation as an expert. This takes time, but it need not take a lot of money. It does not take a high IQ. It just takes perseverance.”
“The important fact that everyone should deal with in his career is this: you can get fired at any time. This being the case, it is crucial that you create a public persona that says this: this person is an expert. Experts can get fired. Companies can get in trouble.
“The fact that somebody has been fired does not necessarily testify against his position in the industry as being an expert. But if he is not perceived as being above average, which means he is not perceived at all, then getting fired does produce a crisis. The person has no reputation to bring to the bargaining table.”
You may think: I’ll just offer a new firm a low bid, so they’ll be willing to hire me. But you’re more likely to be hired on the basis of your reputation than for your low bid, since many other people will be offering low bids.
Again North: “This is why you have to begin working on this now, before you get the pink slip. If your site indicates that you have been working on it for three years, and you get fired, your site testifies to the fact that you have been industrious, setting yourself above the pack, for at least three years. You don’t want to have to start a website three weeks, or three days, after you get fired. It’s better to have one than none, but it is better to have one that has been online for three or four years, before you get the pink slip.
“Think of your website or your blog as a career insurance policy. Start paying the daily premiums. You don’t have to write much. Just link to articles. Offer summaries. Show that you are on top of events in your field. This will build your reputation.”
I even have some resources to help you, at the link below.
Don’t wait until it happens, and then lament the “tough economy.”
Grab this bull by the horns, and control your own destiny: