Books

ADVERTSISING
1. Breakthrough Advertising, Eugene M. Schwartz, 1966.
2. My Life in Advertising, Claude C. Hopkins, 1927.
3. Scientific Advertising, Claude C. Hopkins, 1923.
4. Scientific Advertising PDF, Claude C. Hopkins, 1923.
5. Advertising Headlines That Make You Rich, Create Winning Ads, Web Pages, Sales Letters and More, David Garfinkle, 2006.
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AUTHORITY IN YOUR FIELD
1.  Become a Recognized Authority in Your Field in 60 Days or Less, Bob Bly.  $4.

BIDDING ON PROJECTS
1.  How to create a professional quote for a client—and what to charge them for the work (just downloaded the very popular How to Price and Land the 7 Top Web Writing Projects guidebook)
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BOOKS on JOBS [Tuesday, June 20, 2017]
1.  What Color Is Your Parachute? 2017, A Practical Manual for Job-Hunters and Career-Changers, Richard N. Bolles, 2016.  The author’s site has some interesting job resources that may be worth your time and effort.
2.  Get a Job, Build a Real Career, and Defy a Bewildering Economy, Charles Hugh Smith.
3.  So Good They Can’t Ignore You: Why Skills Trump Passion in the Quest for Work You Love, Cal Newport, 2012.
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BUILDING YOUR BUSINESS
There’s also excellent step-by-step instructions available from Joshua Boswell over in the Quick-Start Business-Building Series. His Finding High-Quality Clients is based on his own experiences creating an annual income of more than $300,000 from scratch. It took him 11 months to break the six-figure mark as a writer … and you, as a Wealthy Web Writer member, get his secrets at your fingertips.

Wealthy Web Writer community Job Board

tech expert Jim Wright’s 3-Minute Guru videos for specific, step-by-step instructions on making WordPress enhancements

official Site Tour, hosted by Heather Robson
Screenwriting tool.

Anything by Bob Bly is a winner.  He’s an excellent writer–clear and concise prose that won’t leave you guessing or veered off course.

BUSINESS SUCCESS
1. 87 Secrets of Outrageous Business Success, Bob Bly.
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CAREER
1. Reinvention Roadmap: Break the Rules to Get the Job You Want and the Career You Deserve, Liz Ryan, 2016.  
2.  Here is a list of Best Sellers at Amazon’s Career Guides.  Could it prove of any value?   
3.  Indeed.com.
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CLIENTS
What to do when a prospective client calls (just read Wendy Strain’s A Potential Client Called, Now What? in the article archives)

COMMUNICATIONS
1. Everyone Communicates, Few Connect: What the Most Effect People Do Differently, John C. Maxwell, 2010.
2.  An Introduction to Intercultural Communication: Identities in Global CommunityAn Introduction to Intercultural Communication: Identities in Global Community, Fred E. Jandt, 2012.
3.  Not a bad place to start: Top-Selling books on communication at Amazon.
4.  Never Split the Difference: Negotiate As If Your Life Depended on It, Chris Voss and Tahl Raz, 2016.

DIRECT MAIL
1.  Secrets of Successful Direct Mail, Dick Benson, 1987.
2.  Complete Idiot’s Guide to Direct Marketing, Bob Bly.
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LEADERSHIP
1.  Leadership Secrets of the World’s Most Successful CEO’s, Eric Yverbaum with Bob Bly, 2004.
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MANAGEMENT
1.  Identity and the Modern Organization (Series in Organization and Management), AmyWrzesniewski, 2007.
2.  Managing Oneself, Peter F. Drucker, 2008.  Original publication date, 1999.
3.  On Managing Oneself by Peter F. Drucker (1909-2005)

The keys: Cultivate a deep understanding of yourself by identifying your most valuable strengths and most dangerous weaknesses; Articulate how you learn and work with others and what your most deeply held values are; and Describe the type of work environment where you can make the greatest contribution. Only when you operate with a combination of your strengths and self-knowledge can you achieve true and lasting excellence

4.  The Puritan Gift, Kenneth Hopper & William Hopper, 2009.

The Puritan Gift traces the origins and the characteristics of American managerial culture which, in the course of three centuries, would turn a group of small colonies into the greatest economic and political power on earth. It was the Protestant ethic whose characteristics–thrift, a respect for enquiry, individualism tempered by a need to cooperate, success as a measure of divine approval–helped to create the conditions which led to America’s managerial and corporate success. Thus, the authors contend, the drive, energy and acceptance of innovation, competition, growth and social mobility, all have their origins in the discipline and ethos of America’s first wave of European immigrants: the Puritans. And, the authors warn, as Americans distance themselves from core values which produced their nineteenth and twentieth century business and economic successes, they endanger the basis for their prosperity and security.

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NEGOTIATIONS
Sales skills are perhaps the best skills you can acquire.  So don’t miss the opportunity to develop these.  A good place to start is with Jim Camp’s Start With No.

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2.  Aligning Strategy and Sales: The Choices, Systems, and Behaviors That Drive Effective SellingFrank V. Cespedes, 2014.  $46!!! Give a listen to a review of his book.
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PERSONALITY
1.  How the World Sees You: Discover Your Highest Value Through the Science of Fascination, Sally Hoghead, 2014.
2.  Strengths Finder, Tom Rath, 2007.
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PORTFOLIOS/PROJECTS
1.  Portfolio Life:  The New Path to Work, Purpose, and Passion After 50, David D. Corbett & Richard Higgins, 2006.
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SALES
1. The Ultimate Sales Machine, Chet Holmes, 2008.
2.  Common Sense Sales Scripting: How to Use Sales Scripting to Super Charge Your Selling, Michael Senoff, 2011.
3.  The Sales Script Book: Proven Responses to the Toughest Objections, Gerhard Gschwandtner and Donald J. Moine, 2008.
4.  Don’t Wear a Cowboy Hat Unless You’re a Cowboy, Bob Bly,
5.  Marketing Plan Handbook, Robert Bly, Entrepreneur Press, 2010.  [Paperback].  The Kindle price is $10here.  And here Bob Bly pointed me to his site for deeper understanding of what’s involved in marketing or in Methodology.
6.  Bob Bly’s books.
7.  Key to Great Inquiry Fulfillment.
8.  Bob Bly Articles.
9.  White Paper Marketing Handbook, Bob Bly, 2006.
10.  Story Engineering, Larry Brooks, 2011.
11.  Persuading on Paper, Marcia Yudkin, 2002.
12.  Positioning: The Battle for Your Mind, Al Ries & Jack Trout, 2000.
13.  Top 10 Copywriting Books.
14.  Tom Peters books.

SIX-FIGURE BUSINESSES
1. Changing The Channel: 12 Easy Ways to Make Millions for Your Business, Michael Masterson, 2008.

SKILLS
1. So Good They Can’t Ignore You: Why Skills Trump Passion in the Quest for Work You Love, Cal Newport, 2012.
2.  25 Business Books.
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TIME MANAGEMENT
1.  Best Sellers on Time Management.
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