The article is titled “How to Find a Job on LinkedIn.” Yeah, right. It’s from Freelancer Community, the Australian gig posting site.
Who finds jobs through LinkedIn? I’ve had scores of people look at my LinkedIn page, but never landed a job from it. Still, the article had some excellent tips that I want to share with you now.
Tip #1: Box Yourself Up
Good advice. Managers see a lot of resumes. And your resume should read easily, like a package description, something you might find on Metropolitan Museum of Art insert on an ivory miniature relief of the nativity scene you just bought. It should be sold and to the point. Don’t write a resume like a journalist. Be concise, yes; be comprehensive, of course. Just don’t be wordy. Think product description. You can fill out the details in an interview.
You might have a list of skills that run off the page, but if an employer reads your profile and can’t tell what you actually want to do, they’re not going to get in touch.
So hit them up front. Leave no doubt as to what kind of job you’re looking for.
We’ve all read the buzzwords. ‘Multi-skilled problem solver.’ ‘Good leadership qualities; excellent time management.’ ‘Works well alone, or as part of a team.’
These generic terms say nothing about what you want, or what you’re actually qualified for. Be specific. Put yourself in a box for a while – you can always break out of it later.
Here’s an example of what I mean. The product below is titled The Medici Walking Horse Sculpture by Giambologna.
Now read the description:
The Museum’s sculpture is based on a model by Giovanni Bologna, called Giambologna (Netherlandish, ca. 1529–1608) that was probably cast in the workshop of sculptor Giovanni Francesco Susini (Italian, ca. 1575–1653). Giambologna’s models were created for the equestrian statue of Grand Duke Cosimo I de’ Medici in the Piazza della Signoria in Florence, which was finished in 1594.
Produced in cooperation with the Princely Collections of Liechtenstein.
Obviously you’re not a museum piece, but you want your resume package to read like it is something to be coveted.
Tip #2: Be on the Market
Add words to your LinkedIn headline to let recruiters know you’re available right now. ‘Seeking new challenge’, or the acronym ISO (In Search Of) are indicators that either you’re currently not working, or you’re actively looking to change your current situation.
This is good advice.
Tip #3: Do Not Be Camera Shy
Easier said that done. But do you must.
LinkedIn provides space for a profile photo. Use it! It gives you the chance to show yourself as you want to be seen – and showing potential employers your face forms a connection in the way a blank space does not. It doesn’t have to be a professional picture, but it should show you in a good light.
Leaving the space blank is the worst decision. It implies a lack of care, laziness, or a person too timid to present themselves to the world. None of these create a good impression.
Keep reading . . .