A Networking Strategy for Re-designing Your Résumé

First, I am highlighting my favorite take-aways from the article below.

1) The résumé is not very important. The primary audience of a résumé is HR. The hiring manager is more interested in referrals from people he trusts or people he knows personally.

2) Have several versions of the résumé depending on the kind of job you want.

3) The goal of career networking is to find an employee who is willing to get your résumé in front of a hiring manager. Beware that engineers and technical types rarely have the courage or drive to do so– they generally tell you to apply online. Marketing and sales types are much more willing to reach out for you.

4) Borrowing from entrepreneur Gary Vaynerchuk, give more than you receive. For the specific title that I am looking for, I make contact with someone by offering to put on a presentation relevant to the field that I haven’t seen anywhere else. Even if he says no, I can then ask about jobs. I came offering, not asking.

5) Don’t violate expectation.

6) Make sure your LinkedIn profile is solid. Put all 50 skills down. Lots of juicy info under your jobs.

7) Have at least one friend who can and will get your résumé in front of a hiring manager if you need it as a last ditch effort. It gives peace of mind. It may not be the job or location you want, but a job will be yours to lose if you need it.

8) Don’t be afraid to question the hiring manager and turn down the job if it isn’t a good fit. If you are looking, something is wrong with your current situation. You don’t want to jump into another situation like it. If it is too easy to get the job, beware.  [Example: Quicksilver] Some of the easiest high-paying jobs I’ve held were easy to get because the manager was bad and attrition was high.

9) The story is the most important thing in an interview — particularly the phone interview. Don’t just discuss the résumé–present your history in the form of a story. I have a 100% positive reaction to this. I start all of my presentations with a story now and people have told me that was the one thing they remembered about the presentation.

10) You will be asked in an interview why you want to work at that company. Implicit in this question is why you would leave your current job. Your story should have answers to both questions.

11) Portfolio trumps qualifications.  Meaning proven, relevant projects in your portfolio are more valuable than certification.  Go figure. 

12) Know your value proposition. If you don’t know how you can add value, you’re not even in the game. You should be able to trace your skill sets to specific actions and how it will affect the income statement.

Here is the full article from a Site Member at Dr. Gary North’s Specific Answers, dated, January 06, 2018.  Though that link is behind a paywall, I was, however, able to obtain written permission from Dr. North to print the full article here. 

NOTES ON NETWORKING

I’ve written a few times here about my job search. I wanted to consolidate some of my notes and put together a few pointers on things I’ve learned. I am currently employed and that makes a difference. I would alter my tactics if I were not.

The résumé is not very important. The primary audience of a résumé is HR. The hiring manager is more interested in referrals from people he trusts or people he knows personally.

Have several versions of the résumé depending on the kind of job you want. All jobs in the past probably have facets of each kind of job you are applying for so use the jargon and write your responsibilities and results in terms of that.

There are probably one or two kinds of jobs that you can apply for blindly through the HR black hole online and know you will get the interview. It is probably the exact same job you have now and have all the qualifications and degrees for. Don’t bother applying online with no referrals unless it is one of these kinds of jobs. If you do apply online, make sure you have an employee who is willing to serve as an employee referral. If there is no box in the online application to put this name, don’t bother finishing the application.

The goal of career networking is to find an employee who is willing to get your résumé in front of a hiring manager. Beware that engineers and technical types rarely have the courage or drive to do so– they generally tell you to apply online. Marketing and sales types are much more willing to reach out for you.

Never tell people you are actively looking without specifics. When you tell people this, you must either have an exact title of job you are looking for or a specific company. You can then ask if he knows anyone at that company or any position with that title. People get much more motivated to help when you are specific. This is the key thing I’ve seen that motivates action when networking– be specific! This is the most important thing I’ve learned in networking. Example: one acquaintance I knew over several months didn’t seem helpful even though he knew I was looking. Last week, I said, I’m looking to the job X at company Y who just moved their corporate HQ near us. Do you know anyone there? He said, yes, I know a director in the exact department you want to get into because he tried to hire me. I’ll set up a lunch.

Borrowing from entrepreneur Gary Vaynerchuk, give more than you receive. For the specific title that I am looking for, I make contact with someone by offering to put on a presentation relevant to the field that I haven’t seen anywhere else. Even if he says no, I can then ask about jobs. I came offering, not asking.

On branding– even if you know your ‘why’ like Simon Sinek says, larger companies want to pigeonhole you. You are a quality engineer, admin assistant, account executive, social marketing specialist, etc. You can’t get out of being pigeonholed normally unless you know the person really well. So your resume needs to support the pigeonhole without scaring the horses. Don’t put extraneous certifications or duties that don’t fit the pre-conceived expectation. Don’t violate expectation.

Make sure your LinkedIn profile is solid. Put all 50 skills down. Lots of juicy info under your jobs.

LinkedIn is great for empirical proof of whether your résumé will get traction or not with people you don’t know. Have your profile open to recruiters and on your jobs page put what kind of jobs you are looking for. If recruiters are consistently contacting you for a specific kind of job, that’s what you look like to people. And if it is the wrong kind of job, alter your résumé and put a note on the job page asking people to not contact you for that kind of position. Example: I have a specific note telling recruiters to not contact me for any jobs in building electrical design / MEP / construction.

Have at least one friend who can and will get your résumé in front of a hiring manager if you need it as a last ditch effort. It gives peace of mind. It may not be the job or location you want, but a job will be yours to lose if you need it.

Don’t be afraid to question the hiring manager and turn down the job if it isn’t a good fit. If you are looking, something is wrong with your current situation. You don’t want to jump into another situation like it. If it is too easy to get the job, beware. Some of the easiest high-paying jobs I’ve held were easy to get because the manager was bad and attrition was high.

If you attend a professional society meeting, find out what the one certification you need in the field is and confirm it with several experts. I was looking at quality engineer positions and was wondering why I wasn’t getting much traction. I found out that the Certified Quality Engineer certification is the single biggest selling point if you want to go this route. On the other hand, if you are applying for Process Analyst positions at large companies, they want a Six Sigma Black Belt + PMP + MBA.

Industry analysis is just as important as market analysis. If you are looking to get into another field, make sure it is growing and new enough that you don’t have to have a specific resume history to get in. Then find out what you have to read to get smart in this. A good example of this is Analytics / Data Engineer / Big Data. You need to know statistics, SQL, Python and R at a minimum. My skills are very close to this and I did a lot of this in a former position even though I didn’t know it was analytics at the time.

The story is the most important thing in an interview — particularly the phone interview. Don’t just discuss the résumé–present your history in the form of a story. I have a 100% positive reaction to this. I start all of my presentations with a story now and people have told me that was the one thing they remembered about the presentation.

You will be asked in an interview why you want to work at that company. Implicit in this question is why you would leave your current job. Your story should have answers to both questions.

As strange as it sounds, professional societies aren’t necessarily the best organizations for networking. Most of those people have a specific set of expectations that you might not fit and it can be much harder to make a real connection. I much prefer groups where people are there because they really are going the extra mile and mutual interest leads to a human connection. Example: I attend a Community Emergency Response Team group. I also attended the volunteer instructor training. I met some really dedicated people in that and we have a real bond because it is so unusual and who wants to fake something like that. It builds likeability. And lots of these people are professional corporate drones looking for something outside of work to make life interesting and worthwhile. If I meet someone who is in the field I want to get into, I already have the foundation built with a human connection. The shooting range, jiu-jitsu dojo, sailing club, or something where you really have to exert yourself or show dedication tends to be good at building human connections. I’d be friends with a lot of these people whether they could help me network or not.

Portfolio trumps qualifications. If you want to get into a field, offer to do a free project for someone or a non-profit. But still have one qualification in your field too. And, if there is a professional license in your field, get it even if it isn’t required. Not all accountants are CPAs but people generally give the benefit of the doubt and assume competence of an accountant who has CPA after his name.

Know your value proposition. If you don’t know how you can add value, you’re not even in the game. You should be able to trace your skill sets to specific actions and how it will affect the income statement.

Know to some degree of specificity what you want–don’t take anything that comes your way. Don’t be afraid to turn down things that aren’t part of your target. Keep focused!

Know where you fit and don’t fit, and don’t bother with places you don’t fit. This can include industries, corporate cultures, job types, etc. For instance, I’ve learned over multiple interviews and multiple companies that I don’t fit in either government or electric utilities–too much focus on relationships and conflict avoidance and almost zero focus on results. Another example: I am intensely focused on aligning actions with what the customer wants. “Customer” is not a word in the vocabulary of very technical design engineers so I often have little in common with that type and wouldn’t normally fit there.

https://www.garynorth.com/members/forum/openthread.cfm?forum=21&ThreadID=248881

Article originally appeared at Specific Answers and is reprinted here with expressed written permission from Dr. Gary North.
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3 Letters of Reference, LinkedIn Page, Resume, & Cover Letter Should Persuade

You see that dreaded question always on job applications, “May we contact this employer?” meaning your former employer or your current one.  

If it’s your current employer, you’re in your rights to protect your current employment to say no, that is if along with your resume you’ve submitted three references and put up a LinkedIn page where the human resource manager or the supervisor can see and double-check your experience.  That should be enough says Liz Ryan of Boulder, Colorado.  She explains that 

It’s ironic that an employer would feel so hesitant about hiring you that they’d ask you to jeopardize your employment to give them a little more information.

They already have a lot more information about you than you have about them!

They have your resume. They can look at your LinkedIn profile and ask you questions about it. They can read recommendations other LinkedIn users have written about you. They can ask you any question they want to ask about your background and your skills.

If all that information isn’t enough for them, maybe they are fearful weenies who don’t deserve you!

To stack the deck in your favor, be sure to have 3 letters of reference.  These are good for at least 18 months if not longer.  Then build and keep updating your LinkedIn page.  Do the same with any resume that you submit.  And keep revising any cover letter as well.  You’ll need all of these to persuade someone who doesn’t know you to have enough confidence in you that you won’t make that hiring manager or supervisor look bad.  Making any supervisor or company or department look bad is the death knell of your career at that particular company.  Keep this in mind and keep your cocky, imperious self in check.  Meaning be as friendly as you can be at any given moment.  You want a career, don’t you?  Then make yourself pleasant. 

“Sit down and make a list of unique services that you provide to your department”

Dr. Gary North is predicting a recession some time in the next 18 months.  He writes occasionally on this topic, frequently advising his subscribers to position themselves strategically for it.  Recently, he suggested writing a letter.  He says to sit down and write “a list of unique services that you provide to your department,” a list he say that “the head of the department would not want to lose as a result of an order coming down from on high to fire people.”

This is not the kind of strategy that your peers are considering at this point. People like to think that they are immune. They aren’t, of course. When they figure out that they aren’t, you want to be ahead of the pack in the job search process.

It would be wise to sit down and make a list of unique services that you provide to your department that the head of the department would not want to lose as a result of an order coming down from on high that he has to fire one or more people within the department. That memo is going to come down within the first year of the recession. There may be more than one.

Here is what you put in that letter

One of the strategies I recommend is to turn in a one-page weekly report on what you have accomplished. Once a month, submit a one-page report on what you plan to accomplish over the next month. The more relevant that you can make these reports to your superior, the more addicted he will become to them. If nobody else is doing this in your department, then the very fact that you do it is going to distinguish you from your competitors. Most people will not volunteer to do something like this. It’s extra work. Don’t bog down your superior in details, but a one-page report is likely to be saved. He will file it somewhere. If it provides useful information that would otherwise not be available to him, he will tend to become dependent on a steady stream of these reports. He wants to know what’s going on. Of course, once you start, you can’t stop. So, make sure the report writing does not take a lot of your time.

For this to work, Dr. North says that you need to be systematic with this.

Another strategy is to make certain that you file a cover page for any longer report you are told to produce. You want to save the reader time. He does not want to read a long report. He just wants a quick summary. You can provide a longer report as a separate document. Then, if he reads your one-page summary, and he thinks he had better read the whole report, he can do so. But probably he won’t want to do this. You’re saving him time with the one-page summary. People want to save time.

You’ve got to be systematic about this. Find ways to distinguish yourself from everybody else in your department. When the recession hits, there will be employees on the chopping block. Companies are going to have to cut back on expenses. That is when the least productive members of every business team will be at risk.

Follow this.  Alpha, one of the more astute members of his site, explains

Find the organizational metrics that he is evaluated on and / or his bonus is calculated from. Bullet list your accomplishments and how they affected the metrics and your in-process work and how the finished product should affect the metrics.

This is key to the task.  If you don’t follow Alpha’s recommendation, then your weekly letter that you’re using to highlight your benefits will turn into a nuissance and can backfire.  Avoid this.  And instead, follow the contents of the letter outlined by North and Alpha.  And since presentation is almost everything, you’d be wise to follow Alpha’s tips on color-coding your letter.

Research “visual presentation of data” for report format. If I remember correctly, the SAS institute had some great videos on this.

I had one report I used to have to present. The main metric had its own slide with a vertical bar composed of four colored parts:

BLUE = already accomplished
GREEN = projects funded and in-progress affecting the metric
YELLOW = projected progress toward metric from planned projects not yet funded
ORANGE = shortfall

In office, I used “light blue” (exact name) for blue. Green was the “more colors” box with hexagons– three to the left and one diagonally up/left from center– very bright green. People loved those bright colors.

Hint: in one job I had to calculate metrics of other departments on a dashboard. A few popped up red from being deficient. The manager said, “We can’t use red. It looks bad.” So just keep it yellow or maybe orange.

Important: The goal of visual presentation of data is to play on emotions– hit the limbic system of the brain. Logic and language play no part in this.

How can I proceed?  

write down what I accomplish each day then compile that into a report at the end of the week. 

This helps to clarify your purpose:

Who is the audience of your report? The boss.

What are the boss’ needs? Whatever he is evaluated, rewarded, and punished over.

From personal example: my personal accomplishments mean little to my boss. My accomplishments that contribute toward my boss meeting his goals mean everything to him. So I include only my accomplishments that mean something to him.

The accomplishments that are important to me which are not normally important to my boss are resume fodder. I work for the government. So anything resembling productivity, efficiency, and effectiveness that a business hiring manager would like to see mean nothing to my boss.

The stuff that is important to him would get him laughed to shame in the real world.

Some people don’t like the formality of letter writing.  Some will ask, “Why not just tell him in person?” which is an excellent question.  A letter can elicit a very formal response and even take the supervisor out of this persona of being a boss.  So one of the subscribers, wdrobins, writes

Instead of doing weekly written reports, you might consider arranging a weekly face-to-face meeting with your supervisor. The additional communication benefits, such as reading body language, and being able to explain and answer questions is invaluable. This way, you will get to know your supervisor on a more personal level as well.

In my job, the dissemination of this type information occurs in two ways. First, our group meets twice per month to give project explanations and updates to our supervisor. Second, I have a weekly meeting with my supervisor. In this meeting, I discuss the details of my project work. We may also discuss life/personal stuff outside of work. I am free to ask him anything about job, company, or his personal life, and he can ask the same. This leads to a much better working relationship than would be possible by just communicating on paper.

Since I am sitting adjacent to my supervisor, I also just walk into his cubicle and informally update him on a project as the need arises. I also can send Email at anytime I desire. We also use a company wide software, called “Skype for Business,” which allows real time texting, phone calls, sharing each other’s computer screen, and so forth. I can see at a glance who in our group (or anywhere within the company) is available, in a meeting, out of the office, etc. I just click on the person’s name, and immediately send text to him or her. They can then immediately respond back. This is invaluable technology, especially when working off-site.

The formal report writing, which you refer to, is old time BS. Technology has replaced the need for this means of supervisor/employee communication protocols.

However, having said all that, if you work for a bucktooth ass hole in a backwards company in the back forty, which gives kudos for this approach to getting noticed by the supervisor, then by all means do it. But keep in mind, if everyone is doing this, his mailbox is going to be overloaded, and he’s not likely to read the reports anyway. So, I would suggest considering other means of communication.

Get creative! This is why business men make deals on the golf course, face-to-face, in an informal setting. Find a way to imitate this concept with your supervisor. Your career success is not going to be influenced by a piece of paper, no matter how well you put the charts together. It is ultimately going to be based on relationships.

Sounds good.  But you must have built up some trust with your employer/boss/head of your department to trust that he will do good by your efforts listed in a letter, in an emal, or direct communication. 

I interact with my boss on nearly daily basis; however, I do know a weekly email of my teams accomplishments will mean a lot to him. Especially, since he briefs his higher ups on the accomplishments within our division.

 

You Want to Get Paid More–Be Worth More


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Instead of going in and asking your boss, “How can I get more money out of you?” The real question is how can I do a better job, which gets interpreted by the boss of “How can I make you look better?”  You make your boss more effective.  You will push your boss’s career at . . . you know the old phrase “What’s in it for me?”  When you go in and you want something from your boss and your boss asks him or herself the same question.  “You come in here with your hand out, you know, what have you done for me lately?”  This is what employers/managers/bosses are asking themselves.  

Because so few people are willing to do this, the minute that you start doing this you’ve given yourself a clear competitive advantage.  

Understand where the company is making money, and learn how you can help.  The more you do, the omre you can help directly.   You want to get paid more, become more valuable.  

Voss delivers on many negotiating situations.  

“. . . companies don’t put their best people into the human resources department”

from Gary North . . . 

If I were the head of a human resources department, I would train my staff to look very carefully at the careers of the people looking for a job. If the person is coming in from a company that has gone belly-up, the main question I would want to know is this: “How will this person fit into the culture of my company?” Every company has its own cultural standards — ways of getting things done. Will this person fit into the company effectively?

I would ask the person about the kinds of things that he did in the company before the company went belly-up. I would want to get him talking about the culture of the now defunct company. Why did he do well? Did he like his job? I would want to find out whether this person will be a good fit in the new company.

At some point, I would ask the person what he does in his spare time. I want to know what his hobbies are. Are his hobbies related to the job? If his hobbies are associated with the job, then he is really serious about mastering the basics of the job. My favorite example of this is Capt. Sullenberger. He was the pilot who saved all the lives in the crash landing in the Hudson River. What does he do in his spare time? He flies gliders. In other words, it has to do with flying. That’s the kind of guy you want on your team.

My focus would be on getting the candidate to ask about the company. I want to know what he is after. Is he after money? Is he after meaning? Is he after a retirement program? What motivates him? What does he know about my company? Has he researched it? Does he know the services or products put out by the company? I would want to hire somebody who knew a lot about my company. If the person really knows what is going on in the company, he has taken time to study it. That means he is really interested in getting a job with my company, not just any company in general.

If I can get him to talk about my company in comparison with other competing companies, that would be ideal. This way, I would understand if he really knows the industry.

I would ask him about how many trade shows he has attended. If he has attended none, that is a tipoff.

I would want to know his list of books related to the industry that he has read and marked up.

I would ask how he found out about the job opening. Does he have a network of some kind? Would he be a source of recommendations for other highly competent people that the company might want to hire? I would look ahead. There will always be people to be hired. If this person turns out to be good, probably the people in his network are good. Use this guy to get access to top-performing people in his network. This is why people pay big money to go to the Harvard Business School: networking.

What websites does he read related to the field? Ask him to discuss the differences among these websites. Anybody can say he goes to standard websites. Find out if he knows the differences of outlook among the editors of these websites. If he knows the differences, he is a potential employee. This guy really is interested in the field.

Of course, this presumes that the person asking the questions knows what he is talking about. Does he know the differences of the editorial styles and focus of the major websites and magazines in the industry? I don’t think most of the people who ask the questions know much about the industry. These are people at the bottom of the totem pole in any corporate system. The companies don’t put their best people into the human resources department.

If somebody is willing to take a job at a low wage in order to establish himself in a new company, he is serious about his commitment. That’s why companies should do most of their hiring at the tail end of a recession, not at the tail end of a boom. Hire people when they are willing to take low wages for entry-level jobs. Fire them if they don’t perform well. Give them promotions and raises if they do perform well.

Reprinted here with expressed written permission from Dr. North.

Hire for Attitude, Train for Skill

If you take the time to listen to this, you will have a greater understanding of personalities at your workplace.

Why do start-ups & new products fail?

Chasing investors, not customers. 6%
Not having the Right Co-Founders. 8%
Building something nobody wants. 36%
Fail to execute Marketing & Sales. 12%
Not making sure that you have enough money. 3%
Lack of focus. 13%
Hiring poorly. 18%

1. Bring the right people on the bus, then find for them the right seat on the bus.
2. Get the bad people off the bus (Jim Collins, Good to Great; he’s also got articles).
3. Hire for Attitude, Train for Skill (Crestcom Training)
Impossible to make a short but fast player a tall player.  Have to be tall first.
4. Hire a person who does not need to be monitored. This is the most important single attribute of a worker. He completes his tasks on time, within budget, and according to specifications, but in between he does not have to be monitored.  He does not require managing.  (Dr. Gary North)

MISTAKE #1
Most companies have a set of noble values that are often even prominently displayed on the walls.

But in practice, hiring is seldom aligned with these values because these values are not part of the evaluation during the hiring process.

EXAMPLES
One of the company’s wanted traits is “team working” but the hiring process never discerns between candidates that are team workers and those who are not.

No wonder that these values are also not practiced within the company.

MISTAKE #2
Many companies have a “no asshole role” (Professor Bob Sutton [his YouTube videos here], Stanford University), and they practice it for “incompetent assholes,” but they never practice is for “competent assholes.”

EXAMPLES
Everybody knows what an asshole is.  An arrogant person is an asshole. 
Selfish people who eat all the food in the refrigerator and don’t replace it is an asshole.
People who cut in line during lunch is an asshole. 

So what’s the company’s mistake?  Never practice policy for competent assholes.  We are not going to hire him because he is a competent performer.

EXAMPLES
“We have decided that we are not going to fire him, because he is a high performer.”
“For that one single bad trait, he has four good traits going for him.”
“[Data scientists/engineers/. . .] are hard to replace, so we will manage it.”

Graph by Dr. Cameron Sepah at the 5:30 mark.
Nice guys act according to their values. Assholes operate on values that they promote themselves.  Incompetent Nice Guys are a problem for management.  You can try to improve them, but if you have the choice of hiring them or not, then don’t hire them.  The problem is the Competent Asshole.  The Competent Asshole has some good traits, he puts bread on the table.

MISTAKE #3
There is no knowledge about the deeper reasons why people act in a weird way.  Cognitive-Affective Empathy Matrix.  7:20 mark.  The range of cognitive empathy is from NORMAL TO AUTISTIC.  Funny.

COGNITIVE EMPATHY: One person who understands another person’s mental state.

INTACT COGNITIVE EMPAHTY VERSUS IMPAIRED COGNITIVE EMPATHY:

COGNITIVE EMPTATHY:  Someone falls from a bicycle and you immediately think, “How embarrassing is it to fall from a bicycle!”  you understand the other person’s mental state—the other person is embarrassed.

AFFECTIVE EMPATHY is more than COGNITIVE EMPATHY.  Affective empathy is the personal capacity to respond within the appropriate emotion with another person’s mental state.  With our example of the bicycle, if one person sees another person falling from a bicycle will feel pity immediately and go to help that person.  INTACT & IMPAIRED AFFECTIVE EMPATHY.

Empathy recognizes or detects emotional dynamics and sees appropriate steps to take but is constrained somehow.

Many companies have a “fire quickly” rule (Sam Altmann), but they never practice it, because of a fear of exercising it, especially when the respective person is skillful.

Problem: exceptions should not be made, otherwise it shows that your values are merely aspirational. 

Sam Altmann was mentioned.

“We are talking about jobs that pay $12 an hour. These are people without hope”

Dr. Gary North wrote an article recently on the Amazon hirings across the country.  I saw a few ads for Amazon’s hiring in their new warehouse in El Monte, a city not too far from my home here in Southern California.  The ad advertized jobs for $12/hour.  Not great wages, but at least I’d be working for Amazon, right?  Well, right, but not such a big deal. If you’re the kind of job-seeker who believes a big name on a resume guarantees you future work everywhere, guess again.  I am, er, was of that opinion.  It just doesn’t work that way.

But there was something that Dr. North pointed out that I thought was terrific, or at least helpful to me.  Okay, so Amazon offered 50,000 jobs to job-seekers at 10 different warehouses across the county.  Dr. North says “They came.  By the thousands, they came.”  I can believe it.  Jobs for many appear tight.

North then pointed out what these applicants were pursuing, “They were after jobs that pay $12 an hour. This is $3 an hour below the minimum wage of Seattle.

Here is the report for Thursday, August 3.

“A record-breaking 20,000 applications were received on this day alone with thousands of job offers extended to candidates and more to come in the next few days,” Amazon vice president of human resources John Olsen said in a statement. “We continue to process candidates at events across the country and expect that to continue over the coming days. We’re excited to welcome these new employees to the Amazon team.”

The Robbinsville, New Jersey, warehouse alone had 1,500 jobs up for grabs, according to local news outlet NJ.com. When we stopped by, we watched as hundreds of people turned out to try to snag a role.

So lots of job-seekers across the country, folks of varying age seeking $12/hour jobs. Nothing wrong with that, right?  One should not despise work that provides real value, right?  But then Dr. North nails it,

Here is what one manager said: “We’re looking for people with a great attitude first and foremost, who are obsessed with customers—that is the most important thing to Amazon—and who are looking forward to being a part of the team.” This is great rhetoric, but we are talking about jobs that pay $12 an hour. These are people without hope. Let’s not kid ourselves. Anybody who takes a job that pays $12 an hour is desperate. There isn’t anything else available.

I can’t tell you how many times that I’ve been willing, nay, actively seeking low-paying jobs, like this $12/hour job.  It means that I am seeking low-level customers, customers with low-level expectations.  And who are the customers?  Amazon managers who can get hundreds of applicants in one day to interact with computerized sorters.

Dr. North gets it.  “These people are without hope.”  Here he’s not just talking about the economy at large but about a person’s prospects when weighing the opportunities in their own trade.  So don’t settle.

Vacation to Seattle, if you must, but don’t settle.