This was stunningly good.
Here are Tom Woods’ Show notes.
MOOREHOUSE [5:43]: Paper credentials won’t launch your career you’ve got to be your own credential. You’ve got to prove your ability to create value quickly. You’ve got to showcase . . . look, take it into your own hands. Don’t get caught just following rules, getting a degree, and then just hoping that someone will want to hand you a paycheck. You’ve got to put yourself in the driver’s seat, build a body of work, find some roles that matter, build a profile to prove what you can do, and go after businesses and companies you want to work for with a tailored pitch. That’s really the core of what the book is all about. It’s just a quick little playbook on how to think that way. . . . It’s not that it takes some genius level mastery. It just takes grit and willingness to put in some real work. [6:40]
WOODS: The unique challenges of today’s economy. Millennials are getting frustrated and capitalism.
MOREHOUSE [8:15]: People get worried about automation. Computers are better at following rules. Robots are going to take my job. Worried, people go get degrees. Use technologies to leverage what is uniquely human. Creative problem solving, innovation, being adaptive. And the things you can do with technology. I heard an investor say, “I don’t want a world where everyone is afraid that robots are taking their jobs, I want everyone to have their own Iron Man suit of information. Be your own credential. Put together something. If I want you to hire me in a marketing role, instead of just saying I have a BA in marketing, I can say “Here’s this profile I together, where you can see me walking through on a short video how I set up a campaign using MailChimp, how I set up a landing page, and here I built this for you.” You can show people more information about your skill and ability than you ever able to in the past. That people used to have to trust you. [And by the way, that trust is very tenuous and delicate: you have to prove yourself quickly and competently. Then people trust you.] And that’s why they looked for credentials because if they didn’t know you, someone had to vouch for you. You can vouch for yourself now. Using the technology available to you. [10:00]
WOODS [10:02]: The MailChimp example, which I know you chose at random, is nevertheless quite a potent one because MailChimp is an example of something that performs a task that people are familiar with–it’s an email autoresponder service and I use it for my main newsletter–but it can also do (most people use 3% of the functions)–it can also do truly amazing things. And the real expert at it knows the truly amazing things. The person looking at your video thinks, “Oh, yeah, somebody’s going to show me about email.” But they’ll say that we can trigger an entire email campaign if somebody clicks this link or somebody orders this product, then we trigger this follow-up sequence that will do this. And then we can do . . . the things that you can do. And then we can take the email list, upload it to Facebook. Facebook will find those people on Facebook. And we can target them on Facebook too. We can follow them wherever they go. A lot of employers, especially small ones, don’t even know this is an option. And you’ve got some whizkid who’s stirring that up for you in three minutes? Yeah, get that kid in here. [11:05]
MOREHOUSE [11:05]: Information is now free, right, so there are no secrets you’re going to find in school that you can’t find if you really want on your own. And so like a tool, like MailChimp [tutorials], very simple tool, you can go and learn it relatively quickly at a level that makes you instantly valuable on the marketplace. It’s funny, we look at a lot of, like resumes that are just a list of stuff you did in school, and most young people have no idea, just take tools alone, forget about more advanced skills and things, the basic software tools that are used in the world of business, most young people have never head of them. Most young people barely know how to use email or use Google Calendar Invite. And again, this is simple stuff. Take, ah, something like Salesforce, it’s a very important, powerful sales tool that sales teams use in almost every company. If you take an hour going around, finding some free YouTube [Salesforce] videos and some [Salesforce] tutorials and you learn enough about Salesforce to say to a company, “Hey, I’m conversant in this,” They’ll see that and that will mean more to them than any test that you passed about Sociology or History. So just becoming familiar with some of the things that are valued in the marketplace, and going out and learning them and, here’s the key, finding a way to prove that knowledge. It’s not enough to say “I know it.” If you can combine that with a little bit of proof, that says “I know Salesforce, here’s a one minute video of me walking through to do a basic task.” It doesn’t have to be anything advanced, but that puts you above almost everybody else out there on the market. [12:37]
WOODS [12:38]: Well, just to return to that MailChimp example, in case you don’t believe us when we say that all it takes is to sit in front of some tutorials for a week, you’ll know more than at least 95% of the world if not more, even I hired somebody to be on retainer for the technical end of my email marketing. Now I don’t use him that much. But I could learn what he knows probably if I devoted a week to it, I could. But I have no desire to learn that, not because I don’t have the time but because that doesn’t appeal to me at all. Even though I love email, and I’m really interested in getting better at it, the technical side bores me to death. I don’t want to know, I just want somebody to do it for me. And there’are going to be a lot of people out there like that, “Oh they must already know all this stuff.” Even if they do, or even if it’s just a week’s worth of knowledge away, nobody wants to. [13:30]
MOOREHOUSE [13:32]: I’m gonna give away one little secret of this book that might be the most powerful little thing in there. You’ve got to overcome this fear of exploitation mindset. Or this entitlement mindset. The company owes me a paycheck, and I don’t want to be exploited. The trick is secret: it’s free work. If you want somebody to take a chance on you, you lower the cost to them on taking a chance on you. Do something for them for free before they’ve even hire you. Concrete example: podcasts. Everyone has them, a lot of companies have them now, but it takes time to edit them, to add the intro and the outro, and all these little things. Say you want to, as a young person, I don’t know, I don’t have a ton of skills, I want to go work for somebody doing podcast editing. The best way to do that is not to put together a resume and send it out and say please hire me. The best way to do that is to find 5 or 10 podcasts you like, go listen to a couple of clips, go put together . . . you know, take two minutes worth of little soundbites from the Tom Woods’ Show where Tom Woods is saying amazing stuff, put it to some cool inspirational music and some pictures, put it in a little video on YouTube, and then email Tom and say, “Hey Tom, love your show. Put together this little thing for you. Hope you like it. You can use it however you like to. I would love to do if you ever have any projects that require some audio/video editing, I’d love to help you out or if you know of anybody else.” That’s it. Now you’ve made something for Tom for free. You’ve done something, you’ve created value first. Now even if Tom isn’t hiring for that, it’s really hard to not at least reply to the email and say thanks. To not at least give the person a chance. And maybe Tom will say, “Well I don’t need anybody, but I know that Isaac has a podcast. “Hey, Isaac, check out this kid. He made this thing for me. You know, do you need anybody who needs podcast editing?” That’s how I had the first person do podcast editing for me and then I ended up referring to 5 other people and now he’s got a side gig doing podcast editing for people. Because he did the work first, so if you can do free work, that is a great way to get your foot in the door. [15:47]
WOODS [15:48]: The example you give in the book, I won’t give away. See Candidate B’s strategy from the bo
Adopt a playful, experimental mindset to put yourself in the driver’s seat.
Moorehouse’s book helps put the value of a college degree in perspective before he givse examples on how to add value.
The credential played a key role in the 20th-century economy. Information is hard to come by. As jobs became more complex and companies larger, managers had to hire complete strangers and entrust them with important stuff. But if we’ve never met, how can I tell you’re legit?
Isaac Morehouse’s book is titled Crash Your Career. Follow him on Twitter. Launch your career with a skills profile here.